Por título Por autor Por editorial

búsqueda avanzada

Frameworks for Market Strategy

Frameworks for Market Strategy

Autor:

Editorial:
Routledge (Reino Unido)

Año de edición:

ISBN:
978-1-138-88919-4

Páginas:
590

AR$ 13250.00
Agregar al carrito
Este producto está disponible en España y a través de CastellanoLibros.com usted lo recibirá en su domicilio.

Calcular el costo de envío

Descripción

Idioma Inglès.Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process

Más detalles ↓

Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but has updated the cases, examples and discussions to increase the book's relevance for students outside the US

Catalogado en

Importados / Marketing

Libros relacionados
Revista Derecho Laboral. Núm 264

Revista Derecho Laboral. Núm 264

Varios Autores

AR$ 1909.00

Agregar al carro

Microeconomía

Microeconomía

Reboredo Nogueira, Juan Carlos

AR$ 2544.00

Agregar al carro

La norteamericanización de la seguridad en América Latina

La norteamericanización de la seguridad ...

Rodríguez Rejas, María José

AR$ 3180.00

Agregar al carro

What have we learned?

What have we learned?

Akerlof, George

AR$ 3922.00

Agregar al carro